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The Congo Dandies

Living in poverty and spending a fortune to look like a million dollars

“La Sape” is a unique movement based in Congo that unites fashion-conscious men who are ready to splurge money they don’t really have on designer clothes. Dressing in stark contrast with their surroundings, these elegant ambiance-makers become true local celebrities… but this fame comes at a price.

Maxime Dutoit wearing and orange suit walks with another Sapeur in the street in Brazzaville. Screenshot taken from RTD documentary Congo Dandies.
The Congolese dandies known as sapeurs aim to remain stylish even in the grittiest surroundings.