Story of unusual funeral business in Russia
Deep in Siberia, in the intellectual stronghold of Novosibirsk, one man's new take on one of life's oldest mysteries is causing a stir. Crematoriums have always been somber places of grief and sadness. Successful businessman Sergey Yakushin wants to change that and holds funerals that celebrate the life people have lived as well as mark their deaths. His mission is fuelled by a very personal motivation.