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Beauty and the Bleach

Skin-whitening trend ravages Senegalese women

A skin-whitening trend is ravaging Senegalese women. Magazine and billboard ads display light-skinned models, insisting that this is what men want. Skin-lightening pills and creams can be easily bought everywhere, but pharmacists rarely warn the buyers of their possible catastrophic side effects. Though these products have long been banned in other countries, Senegalese women bent on flaunting a lighter skin shade don’t hesitate to use them.